It’s not cheap to replace old windows. However, some businesses will try to take advantage by using manipulative sales tactics or scams to get more money from customers. That’s why you should be careful of the companies you deal with and stay aware of the various schemes they use.
In this article, Asher Lasting Exteriors, a trusted expert in seamless gutters and windows, lists a few common window replacement scams and sales tactics.
Bait and Switch
The idea behind this scheme is to entice you with an offer, which could be a certain type of window or service. Once you agree to their offer, they will suddenly change it and claim that the new product or service is similar to what they initially promised. Oftentimes, the replacement product or service comes with a lower price than what they’re asking you to pay.
Buy Some, Get Some Free
This is a common sales tactic not just of window companies but businesses in other industries too, from clothes to other building products like gutters. You’re probably familiar with this kind of promo, so you might shrug it off as a legitimate sale. However, make sure to practice caution by comparing the overall cost to the individual price of the windows. This way, you’ll know if you’re really getting a certain item for free or merely at a discounted package rate. In some cases, you may actually be paying for the total cost of all the windows and not getting a free window at all.
Now or Never
Salespeople may pressure you into buying a window right then and there by saying that the prices are only good for that day. Unless they’re having a sale and it’s the last day of their sale period, you shouldn’t believe this. Any good company will give you time to think about your options and come up with a well-informed decision. Keep in mind that you shouldn’t rush yourself into making purchasing decisions. You have to ensure that your hard-earned money will go into a product that you really like and need.
Asher Lasting Exteriors has been operating since 1974. Local homeowners continue to give us their trust due to the exceptional workmanship we deliver. Our services include window installation, door replacement and gutter protection among others. Call us at (715) 204-4840 or fill out our contact form to get a free quote. We serve residents of Eau Claire and Chippewa Falls, WI.